• Although less popular among netizens, the browser application (browser) Internet Explorer apparently still prevail as the most widely used browser.

    Based on the results of research from Net Applications, between December 2012 and January 2013, the number of Internet Explorer users scored 55.14 percent in January.

    While Firefox and Google Chrome remained in a two and three, which stood at 19.94 per cent and 17.48 per cent.

    In detail, IE10 get 1.29 percent of the market, while IE9 was 20.93 percent and IE 8 is still the best value for Microsoft with 23.54 percent.

    Although the youngest position, IE10 recently earned the most secure browser (Read: Adu Safe, IE10 Defeat Firefox and Chrome).

    However, it is not know it was love? Therefore, Microsoft Indonesia Kompas.com invites readers to try out the most secure browser.

    Not only could give it a try, you will also receive a voucher directly from the online shopping site Lazada of Rp 50,000 (these terms and conditions) as soon as you download this browser.

    How easy really. You live register and download IE10 on the following link, and also provide a unique commentary. The three most interesting comments will get a voucher worth Rp 200,000.

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  • Yahoo! Inc. (YHOO) will live stream a video broadcast of the company’s second quarter financial results on Tuesday, July 16, 2013, at 2 p.m. Pacific/5 p.m. Eastern. The live stream will be broadcast from Yahoo!’s Sunnyvale studio and will be available exclusively on Yahoo! Finance at finance.yahoo.com.

    The video will be archived after the event athttp://investor.yahoo.net and will be available for 90 days following the broadcast.

    About Yahoo!

    Yahoo! is focused on making the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog (yahoo.tumblr.com).

    Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

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  • Yahoo!’s Earnings and the Future of Display Ads

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    September 27, 2020 /  Computer Technology, Internet Informations

    Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

    Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

    Iconic Brands That Just Vanished

    GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

    At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

    Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

    States That Drink the Most Beer

    The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

    Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

    Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

    Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.

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  • 4 SEO Tips for Launching a New Website and New Brand

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    September 27, 2020 /  Computer Technology, Internet Informations

    Launching a new website is hard. Launching a new brand with that new website can be downright madness.

    Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

    Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

    Holy wow.

    Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

    That’s A Lot of Redirects

    Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

    First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

    We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

    Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

    So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

    Analytics

    I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

    Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

    • Enhanced in-page to see where people were clicking.
    • Page scrolling to see how far down people were going on our pages.
    • Event tracking to see how people interacted with our video.
    • Event tracking to see how often people clicked on our contact information.

    Sitemaps

    If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

    Holy Crap: We Aren’t No. 1 For Our Name

    That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

    Page 3. PAGE 3?!

    Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

    Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

    While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

    Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

    I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

    Keeping Momentum Post Launch

    Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

    At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

    And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

    There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

    My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

    It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

    If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

    Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

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  • Google Selects HE-AAC Multichannel From Fraunhofer IIS For Google Play Movies in Surround Sound

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    September 6, 2020 /  Computer Technology, Internet Informations

    Google and Fraunhofer IIS deliver the first movies with a true 5.1 channel surround sound experience from Google Play. The immersive sound quality consumers have come to expect from TV, Blu-ray disc or DVD is now available with movies streamed or downloaded from Google Play directly to their Android devices running 4.1 or later. Google chose HE-AAC Multichannel as Android’s only surround sound codec due to its open-standard nature and excellent bit-rate efficiency.

    When connected to a surround sound system and TV with an HDMI cable, Android users will be able to play high quality audio and video from their smartphones and tablets in surround. On the go, Android devices will play movies in great stereo quality and selected Nexus products will also include the Fraunhofer Cingo virtual surround rendering technology, which will play movies in realistic surround sound on earphones or tablet stereo speakers.

    Android’s HE-AAC Multichannel implementation includes full support for loudness and downmix metadata commonly known from the broadcast TV world, as well as other features that allow the sound to be tailored for an optimum user experience in any listening mode and environment.

    “Google Play movies in 5.1 HE-AAC Multichannel sound are the first realization of our vision of bringing true theatrical surround sound to mobile devices,” said Robert Bleidt, Division General Manager at Fraunhofer USA Digital Media Technologies. “The Google and Fraunhofer partnership creates a tremendous value for consumers by offering one format that delivers a high quality experience both in-home and while mobile. Consumers may experience surround sound over headphones while on their way home from work, and finish the movie in true, exciting surround in their living room,” he added.

    HE-AAC Multichannel is part of the Fraunhofer FDK AAC codec library for Android since version 4.1 and a required feature of all Android-compatible devices. This software makes open-source Fraunhofer implementations of the MPEG audio codecs AAC, HE-AAC, HE-AACv2, and AAC-ELD available to the Android community.

    HE-AAC is today’s most efficient high-quality surround and stereo audio codec deployed in over 5 billion devices and used in TV, radio, and streaming services worldwide. The codec is natively integrated into most operating systems, streaming platforms and consumer electronics devices. In addition to its unique coding efficiency, HE-AAC has the dynamic ability to change audio bit-rates seamlessly in order to adapt to changing network conditions as consumers stream content to a variety of devices. It can be used with any adaptive streaming technology including MPEG-DASH, Apple HLS, Adobe HDS and Microsoft Smooth Streaming.

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  • Facebook offers the dummy’s guide to mobile advertising

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    September 5, 2020 /  Computer Technology, Internet Informations

    Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

    The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

    Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

    “You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

    Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

    Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

    That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

    Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

    More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

    Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

    But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

    “Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

    FOLLOWING SUIT

    One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

    Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

    “It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

    Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

    They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

    “The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

    Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

    Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

    Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

    But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.

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  • Yahoo Sports Launches New Fantasy App With Mobile Drafting

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    Yahoo announced that it has launched its new 2013 Fantasy Sports app today, which brings a new design, and new features to the experience.

    One of the big new improvements is that it now features mobile drafting, which many will find tremendously helpful. It’s a lot of pressure to be at a computer during draft time.

     

    “Managers can now sign up, draft a team and win their league championship from their iOS and Android device thanks to new technology incorporated by Bignoggins Production, Loki Studios and the Yahoo! Sports mobile team,” a spokesperson for Yahoo tells WebProNews. “The app also now features mock drafting, to help fans prepare and get an edge on the competition.”

    Yahoo announced its acquisition of Bignoggins just a few weeks ago. They haven’t wasted any time.

    “And starting with football, for the first time ever, all of Yahoo! Sports Fantasy games will live under one mobile roof – the Yahoo! Sports Fantasy app – including basketball, hockey and baseball,” the spokesperson adds.

    According to Yahoo, the new app is faster than previous experiences. It also has free notifications.

    The app is available for iOS and Android.

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  • Compete with Microsoft, Google Destroy Copy Paste Systems

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    California – Now Google browser users can copy and paste the various forms of documents and slide sheets from Gmail to Google Docs, Sheets, and Slides or otherwise more easily. Unfortunately, to be able to feel the system copy and paste from Google this, the user must have the Chrome browser.
    The browser engine giant announced on Wednesday, July 10, 2013 when the company had a massive overhaul copy and paste system. “With Google Docs, Sheets and Slides, Chrome browser users can copy and paste text and images between all documents, spreadsheets or tables, and presentations as well as for different types of files,” Google wrote in his blog. Google claims that copied and pasted the format will remain the same.
    Copy and paste system not unlike the way Google copy paste that is commonly used to keyboard shortcuts through or from the right-click menu. Users can also copy images from applications on the computer and insert it directly into the document, spreadsheet or presentation slide.
    To compete with Microsoft Officenya Microsoft, Google did provide another alternative for users who do not have the Chrome browser with the web clipboard. However, how to copy and paste his work is not as easy as on the Chrome browser. There are eight steps that need to be done.
    First, select the section to be copied. Second, click on the Edit menu, and select Web clipboard. Thirdly, click the Copy to clipboard web. When the user has reached the destination file, the user enters the fourth stage click the Edit menu and select Web clipboard again. Users will see an option that previously be copied.
    Fifth, Place the cursor where the user wants to insert content. Sixth, select another Web clipboard from the Edit menu. In the seventh stage, the user will select the parts to be inserted with pilhan various formats, such as plain text or HTML. Finally, select the appropriate format and finish.

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  • Google releases Chrome 28 with Blink browser engine

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    Google on Tuesday released Chrome 28, the first polished version of the browser to use the company’s home-grown “Blink” rendering engine. On Windows, the upgrade also sported Google’s new notification service that lets developers of Chrome apps and add-ons display messages and alerts outside the browser window.

    The upgrade was the first since May 21, when Google shipped Chrome 27 and touted some minor performance improvements.

    [ Also on InfoWorld: Bug bounty programs provide strong value for Google, Mozilla. | Get your websites up to speed with HTML5 today using the techniques in InfoWorld’s HTML5 Deep DivePDF how-to report. | Learn how to secure your Web browsers in InfoWorld’s “Web Browser Security Deep Dive” PDF guide. ]

    Google announced in April that it was dropping the open-source WebKit browser engine — at the time also used only by Apple’s Safari — and was instead launching Blink, a WebKit variant, to power Chrome. Since then, Opera Software’s Opera has also adopted WebKit as an interim step before it eventually moves to Blink.

    Google cited difficulties in adapting WebKit to Chrome, and in the first weeks after the announcement, stripped copious amounts of unnecessary-for-Chrome code from the fork that became Blink. Previously, only the rougher “Dev” and “Beta” builds of Chrome relied on the Blink engine. Users can verify that Blink is present by typing chrome://version/ in the Chrome address-search bar, dubbed the “Omnibox.”

    Also included in Chrome 28 is new support for more sophisticated notifications that appear outside the browser pane and display even when the browser’s not running. “Packaged apps” — ber-Web apps that look and behave like “native” code written specifically for the underlying OS — and add-ons can push brief messages and alerts to Chrome users after their developers have enabled the feature.

    Only the Windows version of Chrome 28 currently supports these next-generation notifications, but Google promised that the feature would soon make its way to OS X and Linux. On a Mac, Chrome notifications are not integrated with OS X Mountain Lion’s Notification Center.

    Along with the debut of Blink and notifications, Chrome 28 contained patches for 15 security vulnerabilities, one of them rated “critical,” Google’s most serious threat ranking. According to Google’s terse security advisory, that flaw was a memory management bug — dubbed a “use-after-free” vulnerability — in the browser’s network sockets code.

    But while Colin Payne, who reported the bug, received an impressive reward of $6,267.40, another researcher was handed triple that. Andrey Labunets was paid a record $21,500 for filing several vulnerability reports, including two in the Google synchronization service and an unknown number of others that Google said were “…since-fixed server-side bugs.”

    That last phrase and the amount paid were clues that Labunets discovered one or more flaws in a core Google service. In April, Google boosted bounties for vulnerability reports in its core websites, services and online apps, resetting the top reward to $20,000 for remote code executable bugs, those that attackers could use to slip malicious code onto a server or into an app or site.

    Labunets is no stranger to large bug bounties. Earlier this year, after reporting a string of weaknesses in Facebook’s authentication protocol, Labunets was awarded $9,500 by the social networking giant.

    Altogether, Google this week paid bounties totaling $34,901 to six researchers, including Payne and Labunets, for reporting eight different bugs. Through Tuesday, the Mountain View, Calif., company has awarded nearly $250,000 thus far this year in bounties or hacking contest prizes.

    Users can download Chrome 28 from Google’s website. Active users can simply let the automatic updater retrieve the new version.

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  • Share Location, Google Maps Help Increase Accuracy

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    JAKARTA – Google recognizes that besutannya rudimentary mapping applications. Therefore, the company continues to update and even in this case involve the user. This was stated by Google Indonesia Country Head, Rudy Ramawy.

    “That’s when you make the trip? Maybe it’s been accurate. That’s why we have never held a ‘grand launch’ of our products, because the company is aware of updates and updates to keep going” Rudy said while responding to thoughts about the accuracy of the crew Techno Okezone Google Maps in Jakarta , overnight.

    “We are aware that our service is not completely perfect, but we continue to make updates. Indonesia with a wide geographical conditions is a challenge to deliver the best service,” he said.

    Furthermore, Rudy said that if the Android-based smartphone users to enable or diligently perform ‘share location’, it was very helpful software giant to improve the accuracy of its services. “Of course in this case we appreciate aspects of secrecy,” said Rudy.

    “If the big cities such as Jakarta, the accuracy of Google Maps can be relied upon. But if remote areas, we continue to provide the best possible experience. Many ways we are doing, Google Drive one of them,” said Rudy.

    Meanwhile, following the Google Maps that can be accessed offline in a number of countries, Indonesia Google promised that the service would go in Indonesia, but companies are reluctant to disclose when exactly the service that can be enjoyed.

    “A number of countries able to access Google Maps offline, and Indonesia are also included in the list will receive the service. Certainty but we do not know yet,” alluded Country Marketing Manager for Google Indonesia Krishna Zulkarnain.

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